CRO Auditor by BrandRevUp

CRO Auditor by BrandRevUp · October 13, 2026

Magnesium Glycinate Sleep Gummies

examplesupps.com (sample store) · View product page · 89 checkpoints from the 304-point framework

Revenue leaking from this page

$19K–$38K/ MONTH

Estimated from 33 open issues (2 critical). Fixing them is worth about 22% more conversions at your revenue.

How we estimate this

Monthly revenue × the conversion lift typical for fixing each open issue: 2% for a critical (P1) fix, 1% for P2, 0.4% for P3, 0.15% for P4, half for partial issues, capped at 45% in total. The low figure assumes only half of that lands. It’s an estimate to help you prioritize, not a guarantee. Move the slider to your real revenue.

54SCORE · D
P1
≈ $7,0002 P1 Critical
≈ $25K15 P2 High
≈ $4,9008 P3 Medium
≈ $1,3138 P4 Low
This is a sample teardown of a fictional store, so you can see exactly what you get. Yours is written for your own product page.

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Module 01

CRO Score

Your product page run against the product-page checkpoints of Exclusiva’s 304-point CRO framework. Every issue is ranked P1–P4 with the fix spelled out.

Top 10 fixes, in order

PriorityWhat to fixAt stake / moWho
P1Add 1 / 2 / 3-bottle tiers above the button: $29.99, $54 (“Most popular”, free shipping) and $74.99 (“Best value”).
Found: No quantity discount tiers (1x / 2x “Most popular” / 3x “Best value”).
≈ $3,500
Copy + dev
P1Offer a “Sleep Stack” bundle (gummies + a second product) at 15% off, shown as a card under the tiers.
Found: No bundle offer.
≈ $3,500
Developer
P2Give each bottle option its own image (1 bottle vs. a 3-bottle stack) so the gallery switches when shoppers pick one.
Found: Variants have no images, so choosing one can’t update the gallery.
≈ $1,750
Developer
P2Replace “Welcome to our store” with a linked offer: “Free shipping on 2+ bottles · 60-night guarantee → Shop now”.
Found: An announcement bar exists but it doesn’t carry an offer.
≈ $875
Copy + dev
P2Change the button to “Add to cart – free shipping on 2+” so shoppers know what happens and why to add more.
Found: The button says “add to cart”. Say what happens and why, e.g. “Add to cart – ships free today”.
≈ $875
Copy
P2Move the Privacy Policy link out of the header menu and into the footer.
Found: Policy links sit in the main navigation.
≈ $1,750
Founder
P2Add “Example Supps · [street address] · Made in the USA” to the footer so shoppers see a real company.
Found: No business address in the footer. Shoppers can’t tell a real company runs the store.
≈ $1,750
Founder
P2Add footer links to your main collections (Sleep, Stress, Bundles).
Found: Footer doesn’t link to your product categories.
≈ $1,750
Developer
P2Turn on Shopify Inbox chat and add “Questions? Chat with us” under the button.
Found: No live chat or phone contact found on the product page.
≈ $1,750
Developer
P2Urgency triggers near CTA ("Today only", "Ships in next 12 min if ordered now")
Found: No urgency trigger (“Order within 2h 14m to ship today”).
≈ $1,750
Copy

Quick wins (high impact, low effort)

  • Give each bottle option its own image (1 bottle vs. a 3-bottle stack) so the gallery switches when shoppers pick one.
  • Replace “Welcome to our store” with a linked offer: “Free shipping on 2+ bottles · 60-night guarantee → Shop now”.
  • Change the button to “Add to cart – free shipping on 2+” so shoppers know what happens and why to add more.
  • Move the Privacy Policy link out of the header menu and into the footer.
  • Add “Example Supps · [street address] · Made in the USA” to the footer so shoppers see a real company.

Score by section

Site-wide · General Site63
Site-wide · Navigation50
Site-wide · Search Bar100
Site-wide · Cart Widget (Header)50
Site-wide · Footer43
Product page · General0
Product page · Product Overview (Above CTA)100
Product page · Image Gallery63
Product page · CTA Area75
Product page · Social Proof60
Product page · Conversion & AOV Boosters25
Product page · Product Description50

Every checkpoint (89)

“Check manually” items need someone to look at the live page on a phone (layout, colors, tap targets). They’re not counted in your score.

Site-wide · General Site63
PassMain pages load in 5 seconds or less
Server responded in 0.6s; HTML is 3 KB with 3 script tags.
Check manuallyClickable elements are obviously pressable (hover states, rounded corners, blue links)
Needs a visual check on a live device.
FailSite offers wishlists (easiest first step to checkout)
No wishlist.
P2
Check manuallyButton and link labels start with a verb (e.g. "Shop Now", "Get Yours")
Needs a visual check on a live device.
Check manuallySubtle micro-animations on main CTA to draw attention
Needs a visual check on a live device.
PassNo annoying popups shown too early in the session
No early popup app detected.
PartialSite-wide offer top bar is prominent with a clear CTA
An announcement bar exists but it doesn’t carry an offer.
P2
Site-wide · Navigation50
FailNavigation doesn't include unnecessary links (privacy policy, T&C out of nav)
Policy links sit in the main navigation.
P2
PassSticky navigation (categories, search, cart always accessible)
Sticky header found.
Site-wide · Search Bar100
PassProminent search box near top or top-right
Search is in the header.
PassSearch box shows magnifying glass icon clearly
Search icon shown.
Site-wide · Cart Widget (Header)50
PassCart widget easily accessible top-right on every page
Cart icon in the header.
FailCart widget shows how far user is from free shipping threshold
No “You’re $X away from free shipping” progress bar.
P2
Site-wide · Footer43
PassFooter highlights shopping benefits (free shipping, returns, contact info)
Footer highlights shipping / returns / contact.
Fail"Back to top" link in footer
No “Back to top” link.
P4
FailReal organisation clearly shown (physical address or office photo)
No business address in the footer. Shoppers can’t tell a real company runs the store.
P2
PassReturn policy, privacy policy, T&C easily found with one click from any page
Refund, privacy and terms are one click away.
PartialTrust icons / seal badges shown with reassuring copy ("Shop with confidence")
Payment icons only. Add a trust seal and “Shop with confidence” copy.
P4
PartialSocial media links with follower counts shown in footer
Social links shown, without follower counts.
P4
FailFooter includes links to main product categories
Footer doesn’t link to your product categories.
P2
Product page · General0
Check manuallySticky navigation bar with product name, image, sections, price, CTA (hides on scroll down, shows on scroll up)
Needs a visual check on a live device.
FailOption for customers to ask questions (live chat, phone number)
No live chat or phone contact found on the product page.
P2
FailBreadcrumbs shown (not applicable for single-product stores)
No breadcrumbs found. (Ignore this if your store sells a single product.)
P2
FailEmail capture when product is out of stock ("Notify me")
At least one variant is sold out and there is no “Notify me” email capture.
P2
Check manuallyBack button always returns user to the page they came from
Needs a visual check on a live device.
Product page · Product Overview (Above CTA)100
Check manuallyProduct titles are descriptive and keyword-rich
Needs a visual check on a live device.
Check manuallyMain product title is visually prominent vs other content
Needs a visual check on a live device.
PassProduct title under 65 characters (fits Google search results)
Title is 33 characters.
Check manuallyProduct subtitle highlights key benefit with power words (effortless, exclusive, secret, now)
Needs a visual check on a live device.
PassStar rating shown near title, linked to reviews section (e.g. "4.6 · Read 5 Reviews")
Star rating badge found (judge.me).
Check manuallyShort bullet list of key benefits near main title, linked to detailed description
Needs a visual check on a live device.
Product page · Image Gallery63
PartialMain product photo is attractive and high quality
Main image is 800×800px. Use 1500px+ so it stays sharp when zoomed.
P4
PassMain photo allows easy zoom (especially on mobile)
Image zoom / lightbox is available.
PartialMultiple product photos in gallery
Only 3 product photos. Aim for 6–8: hero, scale, texture, in use, ingredients/label, results.
P3
PassGallery shows thumbnails of all available images
Gallery thumbnails found.
FailGallery contains product videos
No product video in the gallery.
P2
PassGallery has navigation arrows between images
Gallery navigation arrows found.
PassGallery supports swipe actions on mobile
Swipeable gallery slider found.
FailImages shown for each product variant
No variant has its own image, so the gallery can’t change when shoppers pick a variant.
P3
Product page · CTA Area75
Check manuallyMain CTA is the most visible element on page with cart icon
Needs a visual check on a live device.
Check manuallyProduct variants easily accessible on mobile with enough tap space
Needs a visual check on a live device.
FailVariant selection connected to gallery (image updates when variant chosen)
Variants have no images, so choosing one can’t update the gallery.
P2
Check manuallyReminder shown to select size/color if user clicks "Add to Cart" without selecting
Needs a visual check on a live device.
Check manuallyInteractive variant selectors (gallery + price update in real-time, no page reload)
Needs a visual check on a live device.
N/ASize chart (popup, easy to close on mobile) near size selection
No size option.
N/ALocalized units shown (cm/inches, kg/lbs)
No size option.
N/AModel size and shirt size described in listing (apparel only)
Not an apparel product.
PassInteractive quantity selector (price updates in real-time) not a dropdown
Interactive quantity selector found.
PartialCTA copy clearly explains what happens when clicked (e.g. "Proceed to Secure Checkout")
The button says “add to cart”. Say what happens and why, e.g. “Add to cart – ships free today”.
P2
Check manuallyClear feedback when product added to cart (mini cart number increases)
Needs a visual check on a live device.
Check manuallyCTA changes state after adding to cart (e.g. "✓ Added → Go to Cart")
Needs a visual check on a live device.
Check manuallyProduct price is prominent
Needs a visual check on a live device.
Check manuallyProduct price placed near the main CTA
Needs a visual check on a live device.
Check manuallyPrice is localized to visitor's currency
Needs a visual check on a live device.
Check manuallyCTA background color differs from other page elements
Needs a visual check on a live device.
PassAll additional charges shown near CTA (extra shipping costs, VAT)
Shipping/tax note is shown near the price.
PassFree shipping highlighted near CTA if offered
Free shipping is mentioned in the product section.
PassAll shipping info shown near CTA (country flag, cost, delivery time)
Delivery timing is shown near the buy button.
PassProduct availability shown near CTA ("In stock", "Ships in 2 days")
Availability is shown near the buy button.
PartialOld price with strikethrough + new price + savings (% or $) when on sale
Old price is shown but the savings ($ or %) are not spelled out.
P3
PartialClear returns/refunds/money-back guarantee info near CTA
A guarantee exists on the page, but not next to the buy button.
P4
PassExpress payment options (PayPal, Apple Pay, Google Pay, Amazon Pay)
Express checkout buttons (Shop Pay / Apple Pay / PayPal) are on the page.
N/AInstallment payment option (Klarna, AfterPay) for higher-priced products
At $29.99, installments aren’t needed.
Product page · Social Proof60
FailPR exposure logos near product (Forbes, celebrity, brand endorsements)
No press or “As seen in” proof.
P3
PassCustomer reviews with review title, customer product photos, star rating, reviewer name, "verified buyer" badge
judge.me reviews with verified/photo signals.
Check manuallyCustomer reviews visually stand out (slightly yellow background)
Needs a visual check on a live device.
Check manuallyPhotos of happy customers using the product (with faces)
Needs a visual check on a live device.
PassOverall star ratings shown, filterable by star level
judge.me supports star breakdown and filtering.
PassCustomer count shown ("19,222 shipped this month alone")
A customer or units-sold count is shown.
Check manuallyVideo testimonials on product page
Needs a visual check on a live device.
FailFacebook and social follower counts shown
No social follower counts.
P4
Product page · Conversion & AOV Boosters25
FailQuantity discounts near CTA (1x $24.99 · 2x "Recommended" $19.99 · 3x "Best Value" $17.49)
No quantity discount tiers (1x / 2x “Most popular” / 3x “Best value”).
P1
PassRelevant cross-sell/upsell products shown
Cross-sell / upsell products are shown.
FailBundle offers with prominent discounts
No bundle offer.
P1
FailUrgency triggers near CTA ("Today only", "Ships in next 12 min if ordered now")
No urgency trigger (“Order within 2h 14m to ship today”).
P2
FailScarcity triggers near CTA ("Only 3 left")
No scarcity message (“Only 7 left in stock”).
P2
FailReal-time viewer/buyer count shown ("12 people viewing this right now")
No live viewer or recent-buyer count.
P2
FailCharity donation mention (small % of profit)
No giving or charity message.
P3
Pass"Visitors who viewed this also viewed..." section
“Also viewed” / recommendations section found.
Product page · Product Description50
Check manuallyDescription easy to read (font size, contrast, 75 chars/line, 1.5 line-height)
Needs a visual check on a live device.
FailInformation structure easy to scan (grouped, bullet points, benefits highlighted)
The description is long paragraphs with no bullets.
P3
PassPage sections grouped in accordion (collapsed), scannable on mobile
Content is grouped in accordions/tabs.
Check manuallySection titles explain benefits not features
Needs a visual check on a live device.
PassWhat's included in the product shown clearly (ideally with photo)
What’s included is stated.
FailCustomer FAQs on product page (product-specific + store-wide)
No FAQ section on the product page.
P3
PartialTechnical specs table readable (alternating row colors, hover states)
No specs or supplement-facts table found.
P4
PassProduct comparison table offered
A comparison table is offered.
PartialHow to use the product explained in 3 easy steps
Usage is mentioned inside the description, but there’s no clear “How to use” section in 3 steps.
P4
FailEmbedded social media reviews/screenshots (Instagram, WhatsApp, Twitter)
No embedded social posts or UGC.
P3

Module 02

PDP Redesign Blueprint

The section-by-section layout of your ideal product page, with the copy already written: headline, bullets, offer tiers, FAQ, a new description, and your SEO title.

Above the fold

Fall asleep without the 2 a.m. ceiling stare

200mg of gentle magnesium glycinate in a sugar-free berry gummy. Take two, 30 minutes before bed.

★ 4.7 · [ADD: number] reviews · [ADD: number]+ bottles shipped

  • Helps your body and mind unwind at night*
  • Glycinate form: gentle on the stomach
  • Sugar-free, vegan, made in a GMP facility in the USA
  • No melatonin, so no next-morning fog
Add to cart – free shipping on 2+

60-night money-back guarantee · Ships in 1–2 business days

Offer structure

1 bottle · $29.99
Try it. 30 nights.
2 bottles · $54 ($27 each)
Most popular · free shipping · save 10%
3 bottles · $74.99 ($25 each)
Best value · free shipping · save 17%

Guarantee: 60-night money-back guarantee. Keep the bottle.

SEO

Title: Magnesium Glycinate Sleep Gummies | Sugar-Free, 200mg

Meta description: Gentle magnesium glycinate gummies for a calmer bedtime. 200mg, 0g sugar, vegan, no melatonin. 60-night money-back guarantee.

Page sections, top to bottom

01 · The problem, in their words

Names the night-time frustration so the shopper feels understood before any product talk.

You’re exhausted, but the moment your head hits the pillow your brain starts its night shift. Tomorrow’s to-do list. That email. The thing you said in 2014.

Melatonin leaves you groggy. Sleepy teas taste like hay. You want something simple you can take every night without thinking twice.

02 · Why magnesium glycinate

Explains the mechanism simply and differentiates from cheap magnesium oxide.

Magnesium is a mineral your body uses to relax muscles and support a calm nervous system.* Most people don’t get enough of it from food.

  • Glycinate is magnesium bound to glycine, a calming amino acid
  • It’s gentle on the stomach, unlike the magnesium oxide in many cheap supplements
  • 200mg per serving: a meaningful dose, not a sprinkle
03 · What’s in every gummy (and what isn’t)

Answers the ingredient objection and the sugar objection in one scannable block.

  • 200mg magnesium glycinate per 2-gummy serving
  • Natural berry flavor
  • 0g sugar, vegan, gluten-free
  • No melatonin, no artificial colors
  • 60 gummies per bottle = 30 nights
04 · Proof

Stacks social proof right where doubt peaks: after the ingredient claims.

[ADD: 3 short reviews with first name, photo and “Verified buyer”. Pick ones that mention falling asleep faster, taste, and waking up clear-headed.]

[ADD: total reviews and average rating from Judge.me]

05 · Us vs. the usual options

Comparison table that frames melatonin and sugary gummies as the compromise.

  • Our gummies: magnesium glycinate · 0g sugar · no grogginess · daily use friendly
  • Melatonin gummies: hormone-based · next-day fog for many people · not meant for every night
  • Magnesium oxide pills: poorly absorbed · can upset the stomach · large tablets
06 · How to use

Removes friction with a 3-step ritual and sets expectations on timing.

  • Take 2 gummies 30 minutes before bed
  • Put your phone down and dim the lights
  • Give it 1–2 weeks of nightly use: magnesium works best consistently
07 · The guarantee

Risk reversal, repeated near the bottom CTA.

Try a full bottle for 60 nights. If you’re not sleeping better, email us and we’ll refund you. No need to send the bottle back.

08 · FAQ + final CTA

Handles the last objections, then gives one more chance to buy with the offer tiers.

See the FAQ below. Repeat the offer tiers and the button here.

FAQ

Will it make me groggy in the morning?

There’s no melatonin, so there’s nothing to “wear off.” Most people say they wake up feeling normal.

How long until I notice a difference?

Some people notice it the first week. Give it 1–2 weeks of nightly use for a fair test.

Can I take it with other supplements or medication?

Magnesium is widely used, but check with your doctor if you take prescription medication or are pregnant or nursing.

Is it really sugar-free?

Yes: 0g sugar per serving. It’s sweetened with [ADD: sweetener].

What if it doesn’t work for me?

Email us within 60 nights and we’ll refund your order. No need to return the bottle.

Rewritten description

Sleep starts with a calm body.

Our Magnesium Glycinate Sleep Gummies give you 200mg of the gentle, well-absorbed form of magnesium in a sugar-free berry gummy, so winding down becomes part of your routine, not a nightly battle.*

Why you’ll like them

  • Supports relaxation and a calm mind at bedtime*
  • Glycinate form: easy on the stomach
  • No melatonin: no morning grogginess
  • 0g sugar, vegan, gluten-free
  • Made in the USA in a GMP-certified facility

How to use

  • Take 2 gummies 30 minutes before bed
  • Use nightly for best results

Each bottle: 60 gummies (30 nights).

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Compliance notes
  • The page says customers “sleep better.” That’s fine as a testimonial theme; keep claims to “supports relaxation” and avoid “treats insomnia.”
  • Add the FDA structure/function disclaimer anywhere you make a benefit claim (marked with *).

Module 03

DBP Test Plan

Our Deterministic Backward Pressure method applied to your store: an ordered test queue, from offer to creative, with hypotheses, variants and decision rules.

The pressure is leaking at the offer and the PDP. There are no quantity tiers, the button copy is generic, and the sold-out 3-bottle variant has no back-in-stock capture. Fix and test those before spending more on creative.

Offer & checkout: leakingPDP: leakingPre-sell: unknownCreative: unknown

Test queue

Test 1 · Quantity tiers above the buttonOffer & checkout

Hypothesis: If we show 1 / 2 / 3-bottle tiers with “Most popular” on 2, then AOV and conversion rise, because a nightly product invites a multi-month supply.

Control

Single variant picker, $29.99

Variant

1 bottle $29.99 · 2 bottles $54 (Most popular, free shipping) · 3 bottles $74.99 (Best value)

Metric: Revenue per session · Sample: 1,000 sessions per variant, 7 days minimum · Decision rule: Ship if revenue per session is +10% at 90% confidence

Test 2 · Guarantee next to the buttonOffer & checkout

Hypothesis: If the 60-night guarantee sits directly under the button, then add-to-cart rises, because trying a sleep product feels risky.

Control

No guarantee near the button

Variant

“60-night money-back guarantee · Keep the bottle” under the button

Metric: Add-to-cart rate · Sample: 1,000 sessions per variant · Decision rule: Ship at +10% relative, 90% confidence

Test 3 · Button copyPDP

Hypothesis: If the button says what happens next and adds a benefit, then more people click.

Control

Add to cart

Variant

Add to cart – free shipping on 2+

Metric: Add-to-cart rate · Sample: 1,000 sessions per variant · Decision rule: Ship at +10% relative, 90% confidence

Test 4 · HeadlinePDP

Hypothesis: If the headline names the 2 a.m. problem instead of the product name, then engagement and add-to-cart rise.

Control

Magnesium Glycinate Sleep Gummies

Variant

Fall asleep without the 2 a.m. ceiling stare

Metric: Add-to-cart rate · Sample: 1,000 sessions per variant · Decision rule: Ship at +10% relative, 90% confidence

Test 5 · Proof block placementPDP

Hypothesis: If 3 photo reviews move directly under the ingredients, then doubt is answered where it peaks.

Control

Reviews at the bottom of the page

Variant

Three photo reviews right after “What’s in every gummy”

Metric: Conversion rate · Sample: 100 add-to-carts per variant · Decision rule: Ship at +10% relative, 90% confidence

Test 6 · Advertorial vs. direct-to-PDPPre-sell

Hypothesis: If cold traffic reads the “I tried everything” advertorial first, then PDP conversion from cold traffic rises.

Control

Ads link straight to the PDP

Variant

Ads link to the featured advertorial (Module 4), which links to the PDP

Metric: Purchases per 1,000 ad clicks · Sample: 1,000 clicks per variant · Decision rule: Ship at +10% relative, 90% confidence

Test 7 · Hook angleCreative

Hypothesis: If we lead with the “no morning fog” angle, then hook rate beats the generic sleep angle.

Control

Current best ad

Variant

Script 1 from Module 5 with hook “I stopped taking melatonin for one reason…”

Metric: Hook rate, then link CTR · Sample: 10,000 impressions per variant · Decision rule: Ship if hook rate is at least 30% and CTR beats control

Module 04

Advertorial Pack

Three pre-sell angles for cold traffic and one fully written advertorial that hands readers to your product page warmed up.

The melatonin hangover

Why I quit melatonin (and what finally let me sleep)

Audience: Adults 30–55 who tried melatonin and hated the grogginess
Why it works: Turns a common bad experience into the reason to try a different approach.

The overactive brain

The 30-minute bedtime ritual for people whose brain won’t switch off

Audience: Busy professionals and parents whose minds race at night
Why it works: Reframes the product as part of a simple ritual instead of a “sleep pill.”

The overlooked mineral

The mineral most adults don’t get enough of, and the form that’s gentle on your stomach

Audience: Health-curious shoppers who read labels
Why it works: Education-first angle that earns trust before the pitch.

Featured advertorial · The melatonin hangover

Why I quit melatonin, and what finally let me sleep

A mom of two on trading the next-day fog for a calmer bedtime

For three years my nights went the same way. Kids down at 8:30. Laundry. Emails. Then I’d lie in bed wide awake, mind racing, watching the clock creep past midnight.

Melatonin helped me fall asleep. It also left me feeling like I was walking through wet cement until lunch.

The problem wasn’t that I was tired

I was exhausted. But my body was tense and my brain wouldn’t stop. What I needed wasn’t to be knocked out. I needed to wind down.

What I’d already tried

Sleepy teas (tasted like a hay bale). Apps. A weighted blanket that my 6-year-old stole. Melatonin, which worked, but the mornings weren’t worth it.

The mineral my doctor mentioned

At a check-up my doctor asked about magnesium. It’s a mineral your body uses to relax muscles and support a calm nervous system, and plenty of adults don’t get enough from food. The catch: the cheap kind (magnesium oxide) is poorly absorbed and rough on the stomach. The gentle form is magnesium glycinate.

What happened when I switched

[ADD: real customer story or founder story, in their words. Keep it to how they felt, not medical outcomes.]

“But won’t it make me groggy?”

That was my first question too. There’s no melatonin in them, so there’s nothing to wear off. Two berry gummies, 30 minutes before bed, sugar-free.

If your nights look like mine did, try them the way I did: one bottle, 30 nights, and judge by how you feel. The brand offers a 60-night money-back guarantee, and right now 2+ bottles ship free.

See the magnesium sleep gummies →

Funnel path

  1. Ad: “Why I quit melatonin” hook → advertorial
  2. Advertorial: story + mechanism → product page
  3. Product page: 2-bottle tier pre-selected → checkout
  4. Post-purchase: “add a 3rd bottle for $20” one-click upsell

Module 05

Ad Script Angles

Five ad angles with 15 scroll-stopping hooks, plus two complete 30-second UGC scripts that match your new page.

No morning fog

People tolerate falling asleep slowly, but they hate feeling drugged the next day.

  1. “I stopped taking melatonin for one reason…”
  2. “If melatonin makes you feel hungover, watch this.”
  3. “Asleep by 10:30, awake at 6 and actually feeling like a person.”

The racing brain

The real enemy is the 11 p.m. mental to-do list, not the lack of tiredness.

  1. “Is your brain louder at 11 p.m. than at noon?”
  2. “My bedtime routine for an overthinking brain, in 30 seconds.”
  3. “Tired body, wide-awake brain? Same.”

Gentle form

Label-readers know cheap magnesium upsets the stomach.

  1. “Not all magnesium is the same. Here’s the one I take.”
  2. “Magnesium oxide vs. glycinate: why it matters.”
  3. “The magnesium your stomach will actually thank you for.”

Ritual not pill

People want a wind-down habit, not a sedative.

  1. “The 30-minute rule that fixed my bedtime.”
  2. “Two gummies, phone down, lights low. That’s the whole routine.”
  3. “I made bedtime the best part of my day. Here’s how.”

Parent survival

Parents get one quiet window at night and can’t waste it lying awake.

  1. “Moms: the kids are asleep, why aren’t you?”
  2. “Two kids, one job, and finally, sleep.”
  3. “My 9 p.m. reset after the kids go down.”

Script · No morning fog UGC talking head · 30s

TimeVisualVoiceoverOn-screen text
0–3sCreator in bed, morning light, holds up a melatonin bottleI stopped taking melatonin for one reason…I quit melatonin
3–9sCreator slumped at a kitchen table with coffeeIt got me to sleep, but I felt like a zombie until lunch.the next-day fog 😵
9–18sClose-up of the gummy bottle, shaking two gummies into the handNow I take two of these: magnesium glycinate. No melatonin, no sugar. Thirty minutes before bed.200mg magnesium glycinate · 0g sugar
18–25sCreator getting up energized, opening blindsI wind down faster and I actually wake up feeling like me.no morning fog
25–30sProduct shot with the offer cardThey’ve got a 60-night guarantee. Link’s below.60-night guarantee · free shipping on 2+

CTA: Try them for 60 nights

Script · The racing brain problem-solution · 30s

TimeVisualVoiceoverOn-screen text
0–3sCeiling shot, clock reads 11:47 p.m.Is your brain louder at 11 p.m. than at noon?11:47 p.m. 🧠💭
3–10sQuick cuts of to-do list, emails, phone glowBody’s tired. Brain is running a board meeting.tired body, wide-awake brain
10–20sBedtime ritual: phone face down, lamp dimmed, two gummiesMy fix is a 30-minute routine. Phone down, lights low, two magnesium glycinate gummies. Magnesium supports a calm mind.*the 30-minute wind-down
20–27sCreator relaxed, reading, then lights outIt’s become the best part of my day.calm > knocked out
27–30sProduct + offer cardSugar-free, no melatonin, 60-night guarantee.link below

CTA: Start your wind-down ritual

Module 06

30-Day Action Plan

A week-by-week checklist that turns modules 1–5 into shipped work, ending with your free re-audit.

Week 1

Stop the leaks

Ship every quick win and the critical (P1) fixes. These cost little and leak revenue every day they wait.

  • Give each bottle option its own image (1 bottle vs. a 3-bottle stack) so the gallery switches when shoppers pick one. · Shopify developer
  • Replace “Welcome to our store” with a linked offer: “Free shipping on 2+ bottles · 60-night guarantee → Shop now”. · Copywriter + developer
  • Change the button to “Add to cart – free shipping on 2+” so shoppers know what happens and why to add more. · You / copywriter
  • Move the Privacy Policy link out of the header menu and into the footer. · Founder
  • Add “Example Supps · [street address] · Made in the USA” to the footer so shoppers see a real company. · Founder
  • Add 1 / 2 / 3-bottle tiers above the button: $29.99, $54 (“Most popular”, free shipping) and $74.99 (“Best value”). · Copywriter + developer
  • Offer a “Sleep Stack” bundle (gummies + a second product) at 15% off, shown as a card under the tiers. · Shopify developer

Week 2

Rebuild the page

Implement the PDP Redesign Blueprint: new above-the-fold, offer tiers, sections, FAQ and description.

  • Replace the headline, subheadline, benefit bullets and CTA with the Blueprint versions (Module 2). · Copywriter + developer
  • Set up the quantity / bundle offer tiers from the Blueprint’s offer structure. · Shopify developer
  • Publish the rewritten description, FAQ, SEO title and meta description. · You / copywriter
  • Site offers wishlists (easiest first step to checkout) · Shopify developer
  • Cart widget shows how far user is from free shipping threshold · Shopify developer
  • Add footer links to your main collections (Sleep, Stress, Bundles). · Shopify developer
  • Turn on Shopify Inbox chat and add “Questions? Chat with us” under the button. · Shopify developer
  • Breadcrumbs shown (not applicable for single-product stores) · Shopify developer

Week 3

Start the DBP test queue

Launch the first tests in DBP order. One variable per test, sample size and decision rule fixed in advance.

  • Test #1 (Offer & checkout): Quantity tiers above the button · Growth lead
  • Test #2 (Offer & checkout): Guarantee next to the button · Growth lead
  • Test #3 (PDP): Button copy · Growth lead
  • Build the featured advertorial from Module 4 as a landing page and route 20–30% of cold traffic through it. · Copywriter + developer

Week 4

Feed the funnel

Produce the ad scripts from Module 5, launch them against the new PDP, then re-audit.

  • Film the two 30-second scripts and test all 15 hooks as first-3-second variations. · Creator / video editor
  • Launch the new creatives pointing at the advertorial and the PDP. Judge them by hook rate and CTR, per the DBP thresholds. · Media buyer
  • Run your free re-audit to confirm the fixes landed and see your new score. · You

21 lower-priority fixes from Module 1 sit in your backlog after these four weeks.

Want our team to implement this for you?

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